TIPS | Crafting the perfect Facebook Ad: TOP 6 TRICKS

5 things to pay attention to when putting together a Facebook Ad:

1. Campaign
2. Ad Sets
3. Ads
4. Facebook pixel
5. Targeting

PS: Log in to Facebook first so the links (below) will take you directly there!

*Trick 1: Audience Insights: This will will allow you to broaden your targeting opportunities and figure out what targets to test to find your Facebook Ad sweet spot. GO HERE: www.facebook.com/ads/audience-insights

*Trick 2: Facebook Pixel: Don't skip this step! Setting it up is not as hard as you think.

*Trick 3: Power Editor: Use the Power Editor to expedite your Ad making process: GO HERE: www.facebook.com/powereditor

Tricks that convert when crafting an Ad:

*Trick 4: IMAGE TIPS

• Use color!
• 1200 X 628 (pixel) image!
• Use a PNG file.
• Use the grid tool to make sure you don't have too much text in your image. GO HERE: www.facebook.com/ads/tools/text_overlay

*Trick 5: VIDEO ADS CONVERT

• Experiment!
• 1 to 2 minute videos work great.
• Video Ads get seen more than static Ads.
• You can retarget your audience using Facebook video Ads based on how much of the video was watched.
• Remember that people need to turn the volume ON in order to hear your Ad.

*Trick 6: COPY THAT CONVERTS

• Keep it conversational.
• Add a CALL TO ACTION. (Tell them exactly what to do!)
• Let your personality shine through.

It's easier than you think. 

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